Event Schedule
Wednesday, November 17, 2021
7:00 PM - 9:00 PM
Opening Reception
Segra Park
1640 Freed Street, Columbia SC 29201
*Registation table located at entrance
Thursday, November 18, 2021
8:00 AM - 5:00 PM
Registration
- Columbia Convention Center
- *1st floor near escalator
8:00 AM - 9:00 AM
Continental Breakfast
9:00 AM - 10:00 AM
Session #1 Lexington Room
- That New Venue Smell: How Event Management Changes in New Venues
Matt Homan, President and General Manager, Dickies Arena
David Pitman, Director of Tour Planning, Arena Shows at Cirque du Soleil
Bob Swanson, Regional Manager, Contemporary Services Corporation
Moderator: Dr. Haylee Uecker-Mercado, Associate Professor, Sport and Entertainment Management, University of South Carolina
- Research Presentations
Carolina Room A
9:00am - 9:20am
Esports Collegiate Athletes: An examination of college preference
William Fisackerly, University of South Carolina
Grace Kazmierski, University of South Carolina
9:25am - 9:45am
Impacts of esports localization on team identity
Yongjin Hwang, University of South Carolina
William Fisackerly, University of South Carolina
- Research Presentations
Carolina Room B
9:25am - 9:45am
Is there economic value for promotion and relegation in Major League Soccer (MLS)
Jaime Orejan, Limestone University
10:00 AM - 10:15 AM
Break
10:15 AM - 11:00 AM
Session #2 Lexington Room
Keynote Speaker
Nick Kelly, President of Charlotte FC
11:15 AM - 12:15 PM
LUNCHEON - Richland Room
Q&A with:
Nicole Tepper, Co-Owner Tepper Sports and Entertainment
Presentations of awards
12:30 PM - 1:45 PM
Session #3 Lexington Room
- Presenation of awards
&
A Conversation with:
Sheila Johnson, Co-Founder of BET, CEO of Salamander Hotels & Resorts, Principal Shareholder in the Washington Wizards, Capitals and Mystics
1:45 PM - 1:55 PM
Break
1:55 PM - 2:55 PM
Session #4 Lexington Room
- This is Really It: Young Alums Discuss their First Post-Graduation Work Experiences
Madison Brabham, Sales Representative - Championship Management, PGA Tour
Lauryn Gillis, Client Relations Manager, BDA Sports Management
Cadie Bates Koppenhaver, Director of Operations, Charlotte Sports Foundation
Moderator: Sporty Jeralds, Assistant Dean of Diversity and Inclusion, Senior Clinical Instructor, Sport and Entertainment Management, University of South Carolina
-
Research Presentations
Carolina Room A
2:00pm - 2:20pm
The impact of the Qatar 2022 World Cup announcement on the physical activity participation among local residents
Saad Alshamari, University of South Carolina
Stephen Shapiro, University of South Carolina
2:25pm - 2:45pm
Vaccinations and sports fans: Legal fact and or fiction
Robin Ammon, University of South Dakota
John Grady, University of South Carolina
Alli Wroblewski, University of South Dakota
Research Presentations
Carolina Room B
2:00pm - 2:20pm
What are the antecedents of eWOM intention in the context of esport participation?
Deokkyung Ock, University of South Carolina
Yongjin Hwang, University of South Carolina
2:55 PM - 3:05 PM
Break
3:05 PM -4:05 PM
Session #5 Lexington Room
From the Duke's Mayo Bowl to the Olympics: How Sponsorship Impacts the Sport Experience
Tom Barbitta, Chief Marketing Officer, Duke's Mayonnaise
Mike Boykin, CEO, BeSpoke Sports & Entertainment
Jim Donofrio, Vice President - Sponsorship Sales & Strategy, NBC Sports
Moderator: Todd Koesters, Associate Professor and Director of Center for Advancement of Sport and Entertainment Management
- Research Presentations
Carolina Room A
3:00pm - 3:20pm
NAIA Athletic Directors and Sports Security Training
Tim Wilson, Tusculum University
Chris Croft, University of Southern Mississippi
Nick Davidson, Tusculum University
Ed Loeb, Southwestern College
3:25pm - 3:45pm
Fanocracy - fan avidity and the crossover relationship across multiple teams in one market
Ryan Dastrup, University of South Carolina
Todd Koesters, University of South Carolina
Stephen Shapiro, University of South Carolina
- Research Presentations
Carolina Room B
3:00pm - 4:00pm - ROUNDTABLE
Leveling Up: The Collegiate Esports Venue Arms Race
Brian Wigley, Shenandoah University
Joey Gawrysiak, Shenandoah University
Christopher Scroggins, Shenandoah University
Eugene Frier, Texas Wesleyan University
4:05 PM - 4:15 PM
Break
4:15 PM - 5:15 PM
Session #6 Lexington Room
- How to get Hired for Your Dream Job: Tips from Talent Acquisition Professionals
David Aiello, General Manager, Macon Centreplex Coliseum & Auditorium
Maria Bordley, HR Director, Employment Marketing & Strategy, Contemporary Services Corporation
Nikki O'Brien, Director of Marketing, VStar Entertainment Group
Surena Mitchell, Talent Acquisition Manager, San Fransisco 49ers
Rachael Starr, Ticket Sales Manager, Atlanta Hawks
Moderator: Matt Dunn, Clinical Instructor and Internship Coordinator, University of South Carolina
Research Presentations
Carolina Room A
4:15pm - 4:35pm
No Less Than One Million Words: An Analysis of WNBA Player Instagram Photos From July 27th, 2020 to May 16th, 2021
Michael Seidman, University of South Carolina
Alexia Pedo Lopes, University of South Carolina
William, Fisackerly, University of South Carolina
Mark Nagel, University of South Carolina
Research Presentations
Carolina Room B
4:15pm - 4:35pm
Marketing in a pandemic: Rule 40 and sharing the Olympic marketing space with athletes’ personal brands at Tokyo 2020
John Grady, University of South Carolina
Spenser Burns, University of South Carolina
Friday, November 19, 2021
8:00 AM - 9:00AM
Case Study Competition - Lexington Room
9:00 AM - 9:15 AM
Break
9:15 AM - 10:15 AM
Session #7 Lexington Room
- So You Want to be an Agent? An Inside Look from Agents Across Sport and Entertainment
Kevin Lynch, Vice President of Player Development, Empire Sports
Cass Scripps, Music Agent, UTA
Terry Williams, President, Vortex Sports and Entertainment
Moderator: Paul Graham, Clinical Instructor, University of South Carolina
10:15 AM - 10:30 AM
Break
10:30 AM - 12:00 PM
Session #8 Prefunction Area and Richland A
-
Career & Internship Fair
Academic Poster Presentations:Perception of Hockey Violence on Prospective Customers: An Experimental Approach
Yong Chae Rhee, Washington State University / Ju Young Lee, Indiana University / Jinwook Chung / Winthrop University / Woo-Young Lee, University of Central MissouriCan a smaller market league (Korea Baseball League) survive in a bigger market (U.S.A.): COVID-19 as a new opportunity to understand how sport consumers develop attitudinal and behavioral loyalty
Minkyo Lee, East Stroudsburg University / Dae Yeon Kim, University of Central Missouri / Ju Young Lee, Indiana University / Jinwook Chung, Winthrop UniversityFactors Influencing College Choice Decisions of NCAA Division I Female Volleyball Athletes
Taylor Svehla, South Dakota State University / Katelyn Romsa, South Dakota State University / Jon Lim, Minnesota State University / Bryan Romsa, South Dakota State UniversityThe relationship between social factors and the continuous use of online fitness communities
Cecilia Zhang, Limestone University
Buy it or not: Moderating role of perceived value in determining UFC pay-per-view purchase
Ryan Lee, The Pembroke Hill School / Jinwook Chung, Winthrop University / Deokkyung Ock, University of South Carolina
An Exploratory Study into Outsourcing Premium Seating and Hospitality within the Power Five Schools of College Athletics
Robery Zullo, Westminster College / Kemardo Tyrell, University of South Carolina
