Event Schedule

7:00 PM - 9:00 PM

Opening Reception  

                                     Segra Park
                                                1640 Freed Street, Columbia SC 29201

                                     *Registation table located at entrance       

8:00 AM - 9:00 AM

Continental Breakfast

9:00 AM - 10:00 AM

Session #1    Lexington Room

• That New Venue Smell: How Event Management Changes in New Venues 
  Matt Homan, President and General Manager, Dickies Arena
  David Pitman, Director of Tour Planning, Arena Shows at Cirque du Soleil
  Bob Swanson, Regional Manager, Contemporary Services Corporation
  Moderator: Dr. Haylee Uecker-Mercado, Associate Professor, Sport and Entertainment Management, University of South Carolina
   
• Research Presentations
  Carolina Room A
  9:00am - 9:20am
  Esports Collegiate Athletes: An examination of college preference
  William Fisackerly, University of South Carolina
  Grace Kazmierski, University of South Carolina
  
  9:25am - 9:45am
  Impacts of esports localization on team identity
  Yongjin Hwang, University of South Carolina 
  William Fisackerly, University of South Carolina
  
   
• Research Presentations
  Carolina Room B
  9:25am - 9:45am
  Is there economic value for promotion and relegation in Major League Soccer (MLS)
  Jaime Orejan, Limestone University
  
   
•  

10:15 AM - 11:00 AM

Session #2     Lexington Room
 

​                                           Keynote Speaker
                                      Nick Kelly, President of Charlotte FC
 

12:30 PM - 1:45 PM

Session #3    Lexington Room 

• Presenation of awards 
  &
  A Conversation with:
  Sheila Johnson, Co-Founder of BET, CEO of Salamander Hotels & Resorts, Principal Shareholder in the Washington Wizards, Capitals and Mystics

1:55 PM - 2:55 PM

Session #4    Lexington Room 

• This is Really It: Young Alums Discuss their First Post-Graduation Work Experiences
  Madison Brabham, Sales Representative - Championship Management, PGA Tour
  Lauryn Gillis, Client Relations Manager, BDA Sports Management
  Cadie Bates Koppenhaver, Director of Operations, Charlotte Sports Foundation
  Moderator: Sporty Jeralds, Assistant Dean of Diversity and Inclusion, Senior Clinical Instructor, Sport and Entertainment Management, University of South Carolina
   

• Research Presentations
  Carolina Room A
  2:00pm - 2:20pm
  The impact of the Qatar 2022 World Cup announcement on the physical activity participation among local residents 
  Saad Alshamari, University of South Carolina
  Stephen Shapiro, University of South Carolina
  
  2:25pm - 2:45pm
  Vaccinations and sports fans: Legal fact and or fiction
  Robin Ammon, University of South Dakota 
  John Grady, University of South Carolina
  Alli Wroblewski, University of South Dakota
  
  Research Presentations
  Carolina Room B
  2:00pm - 2:20pm
  What are the antecedents of eWOM intention in the context of esport participation?
  Deokkyung Ock, University of South Carolina
  Yongjin Hwang, University of South Carolina
   

3:05 PM -4:05 PM

Session #5   Lexington Room 

                     From the Duke's Mayo Bowl to the Olympics: How Sponsorship Impacts the Sport Experience
                                 Tom Barbitta, Chief Marketing Officer, Duke's Mayonnaise
                                      Mike Boykin, CEO, BeSpoke Sports & Entertainment
                                      Jim Donofrio, Vice President - Sponsorship Sales & Strategy, NBC Sports
                                      Moderator: Todd Koesters, Associate Professor and Director of Center for Advancement of Sport and Entertainment Management 
 

• Research Presentations
  Carolina Room A
  3:00pm - 3:20pm
  NAIA Athletic Directors and Sports Security Training
  Tim Wilson, Tusculum University
  Chris Croft, University of Southern Mississippi
  Nick Davidson, Tusculum University
  Ed Loeb, Southwestern College
  
  3:25pm - 3:45pm
  Fanocracy - fan avidity and the crossover relationship across multiple teams in one market
  Ryan Dastrup, University of South Carolina
  Todd Koesters, University of South Carolina
  Stephen Shapiro, University of South Carolina
   
• Research Presentations
  Carolina Room B
  3:00pm - 4:00pm - ROUNDTABLE 
  Leveling Up: The Collegiate Esports Venue Arms Race
  Brian Wigley, Shenandoah University
  Joey Gawrysiak, Shenandoah University
  Christopher Scroggins, Shenandoah University
  Eugene Frier, Texas Wesleyan University
   

4:15 PM - 5:15 PM

Session #6   Lexington Room 

• How to get Hired for Your Dream Job: Tips from Talent Acquisition Professionals
  David Aiello, General Manager, Macon Centreplex Coliseum & Auditorium
  Maria Bordley, HR Director, Employment Marketing & Strategy, Contemporary Services Corporation
  Nikki O'Brien, Director of Marketing, VStar Entertainment Group
  Surena Mitchell, Talent Acquisition Manager, San Fransisco 49ers
  Rachael Starr, Ticket Sales Manager, Atlanta Hawks
  Moderator: Matt Dunn, Clinical Instructor and Internship Coordinator, University of South Carolina
  
  Research Presentations
  Carolina Room A
  4:15pm - 4:35pm
  No Less Than One Million Words: An Analysis of WNBA Player Instagram Photos From July 27th, 2020 to May 16th, 2021
  Michael Seidman, University of South Carolina
  Alexia Pedo Lopes, University of South Carolina
  William, Fisackerly, University of South Carolina
  Mark Nagel, University of South Carolina
  
  
  Research Presentations
  Carolina Room B
  4:15pm - 4:35pm
  Marketing in a pandemic: Rule 40 and sharing the Olympic marketing space with athletes’ personal brands at Tokyo 2020
  John Grady, University of South Carolina
  Spenser Burns, University of South Carolina
•  
•  

8:00 AM - 9:00AM

Case Study Competition - Lexington Room

9:15 AM - 10:15 AM

Session #7    Lexington Room 

• So You Want to be an Agent? An Inside Look from Agents Across Sport and Entertainment
  Kevin Lynch, Vice President of Player Development, Empire Sports
  Cass Scripps, Music Agent, UTA
  Terry Williams, President, Vortex Sports and Entertainment
  Moderator: Paul Graham, Clinical Instructor, University of South Carolina

10:30 AM - 12:00 PM

Session #8   Prefunction Area and Richland A

• Career & Internship Fair
  
  Academic Poster Presentations:

  Perception of Hockey Violence on Prospective Customers: An Experimental Approach
  Yong Chae Rhee, Washington State University / Ju Young Lee, Indiana University / Jinwook Chung / Winthrop University / Woo-Young Lee, University of Central Missouri

  Can a smaller market league (Korea Baseball League) survive in a bigger market (U.S.A.): COVID-19 as a new opportunity to understand how sport consumers develop attitudinal and behavioral loyalty
  Minkyo Lee, East Stroudsburg University / Dae Yeon Kim, University of Central Missouri / Ju Young Lee, Indiana University / Jinwook Chung, Winthrop University

  Factors Influencing College Choice Decisions of NCAA Division I Female Volleyball Athletes 
  Taylor Svehla, South Dakota State University / Katelyn Romsa, South Dakota State University / Jon Lim, Minnesota State University / Bryan Romsa, South Dakota State University 

  The relationship between social factors and the continuous use of online fitness communities
  Cecilia Zhang, Limestone University
  
  Buy it or not: Moderating role of perceived value in determining UFC pay-per-view purchase
  Ryan Lee, The Pembroke Hill School / Jinwook Chung, Winthrop University / Deokkyung Ock, University of South Carolina
  
  An Exploratory Study into Outsourcing Premium Seating and Hospitality within the Power Five Schools of College Athletics
  Robery Zullo, Westminster College / Kemardo Tyrell, University of South Carolina