Wednesday, November 17, 2021

7:00 PM - 9:00 PM
Opening Reception  

                                     Segra Park
1640 Freed Street, Columbia SC 29201

                                     *Registation table located at entrance       

Thursday, November 18, 2021

8:00 AM - 5:00 PM
  • Columbia Convention Center
  • *1st floor near escalator
8:00 AM - 9:00 AM
Continental Breakfast


9:00 AM - 10:00 AM
Session #1    Lexington Room
  • That New Venue Smell: How Event Management Changes in New Venues 
    Matt Homan, President and General Manager, Dickies Arena
    David Pitman, Director of Tour Planning, Arena Shows at Cirque du Soleil
    Bob Swanson, Regional Manager, Contemporary Services Corporation
    Moderator: Dr. Haylee Uecker-Mercado, Associate Professor, Sport and Entertainment Management, University of South Carolina

  • Research Presentations
    Carolina Room A
    9:00am - 9:20am
    Esports Collegiate Athletes: An examination of college preference
    William Fisackerly, University of South Carolina
    Grace Kazmierski, University of South Carolina

    9:25am - 9:45am
    Impacts of esports localization on team identity
    Yongjin Hwang, University of South Carolina 
    William Fisackerly, University of South Carolina

  • Research Presentations
    Carolina Room B
    9:25am - 9:45am
    Is there economic value for promotion and relegation in Major League Soccer (MLS)
    Jaime Orejan, Limestone University

10:00 AM - 10:15 AM
10:15 AM - 11:00 AM
Session #2     Lexington Room

​                                           Keynote Speaker
                                      Nick Kelly, President of Charlotte FC

11:15 AM - 12:15 PM
 LUNCHEON - Richland Room

                                           Q&A with:
Nicole Tepper, Co-Owner Tepper Sports and Entertainment
                                     Presentations of awards

12:30 PM - 1:45 PM
Session #3    Lexington Room 
  • Presenation of awards 
    A Conversation with:

    Sheila Johnson, Co-Founder of BET, CEO of Salamander Hotels & Resorts, Principal Shareholder in the Washington Wizards, Capitals and Mystics
1:45 PM - 1:55 PM
1:55 PM - 2:55 PM
Session #4    Lexington Room 
  • This is Really It: Young Alums Discuss their First Post-Graduation Work Experiences
    Madison Brabham, Sales Representative - Championship Management, PGA Tour
    Lauryn Gillis, Client Relations Manager, BDA Sports Management
    Cadie Bates Koppenhaver, Director of Operations, Charlotte Sports Foundation
    Moderator: Sporty Jeralds, Assistant Dean of Diversity and Inclusion, Senior Clinical Instructor, Sport and Entertainment Management, University of South Carolina

  • Research Presentations
    Carolina Room A
    2:00pm - 2:20pm
    The impact of the Qatar 2022 World Cup announcement on the physical activity participation among local residents 
    Saad Alshamari, University of South Carolina
    Stephen Shapiro, University of South Carolina

    2:25pm - 2:45pm
    Vaccinations and sports fans: Legal fact and or fiction
    Robin Ammon, University of South Dakota 
    John Grady, University of South Carolina
    Alli Wroblewski, University of South Dakota

    Research Presentations
    Carolina Room B
    2:00pm - 2:20pm
    What are the antecedents of eWOM intention in the context of esport participation?
    Deokkyung Ock, University of South Carolina
    Yongjin Hwang, University of South Carolina


2:55 PM - 3:05 PM
3:05 PM -4:05 PM
Session #5   Lexington Room 

                     From the Duke's Mayo Bowl to the Olympics: How Sponsorship Impacts the Sport Experience
                                 Tom Barbitta, Chief Marketing Officer, Duke's Mayonnaise
                                      Mike Boykin, CEO, BeSpoke Sports & Entertainment
                                      Jim Donofrio, Vice President - Sponsorship Sales & Strategy, NBC Sports
                                      Moderator: Todd Koesters, Associate Professor and Director of Center for Advancement of Sport and Entertainment Management 


  • Research Presentations
    Carolina Room A
    3:00pm - 3:20pm
    NAIA Athletic Directors and Sports Security Training
    Tim Wilson, Tusculum University
    Chris Croft, University of Southern Mississippi
    Nick Davidson, Tusculum University
    Ed Loeb, Southwestern College

    3:25pm - 3:45pm
    Fanocracy - fan avidity and the crossover relationship across multiple teams in one market
    Ryan Dastrup, University of South Carolina
    Todd Koesters, University of South Carolina
    Stephen Shapiro, University of South Carolina

  • Research Presentations
    Carolina Room B
    3:00pm - 4:00pm - ROUNDTABLE 
    Leveling Up: The Collegiate Esports Venue Arms Race
    Brian Wigley, Shenandoah University
    Joey Gawrysiak, Shenandoah University
    Christopher Scroggins, Shenandoah University
    Eugene Frier, Texas Wesleyan University

4:05 PM - 4:15 PM
4:15 PM - 5:15 PM
Session #6   Lexington Room 
  • How to get Hired for Your Dream Job: Tips from Talent Acquisition Professionals
    David Aiello, General Manager, Macon Centreplex Coliseum & Auditorium
    Maria Bordley, HR Director, Employment Marketing & Strategy, Contemporary Services Corporation

    Nikki O'Brien, Director of Marketing, VStar Entertainment Group
    Surena Mitchell, Talent Acquisition Manager, San Fransisco 49ers
    Rachael Starr, Ticket Sales Manager, Atlanta Hawks
    Moderator: Matt Dunn, Clinical Instructor and Internship Coordinator, University of South Carolina

    Research Presentations
    Carolina Room A
    4:15pm - 4:35pm
    No Less Than One Million Words: An Analysis of WNBA Player Instagram Photos From July 27th, 2020 to May 16th, 2021
    Michael Seidman, University of South Carolina
    Alexia Pedo Lopes, University of South Carolina
    William, Fisackerly, University of South Carolina
    Mark Nagel, University of South Carolina

    Research Presentations
    Carolina Room B
    4:15pm - 4:35pm
    Marketing in a pandemic: Rule 40 and sharing the Olympic marketing space with athletes’ personal brands at Tokyo 2020
    John Grady, University of South Carolina
    Spenser Burns, University of South Carolina

Friday, November 19, 2021

8:00 AM - 9:00AM
Case Study Competition - Lexington Room
9:00 AM - 9:15 AM
9:15 AM - 10:15 AM
Session #7    Lexington Room 
  • So You Want to be an Agent? An Inside Look from Agents Across Sport and Entertainment
    Kevin Lynch, Vice President of Player Development, Empire Sports
    Cass Scripps, Music Agent, UTA
    Terry Williams, President, Vortex Sports and Entertainment
    Moderator: Paul Graham, Clinical Instructor, University of South Carolina
10:15 AM - 10:30 AM
10:30 AM - 12:00 PM
Session #8   Prefunction Area and Richland A
  • Career & Internship Fair

    Academic Poster Presentations:

    Perception of Hockey Violence on Prospective Customers: An Experimental Approach
    Yong Chae Rhee, Washington State University / Ju Young Lee, Indiana University / Jinwook Chung / Winthrop University / Woo-Young Lee, University of Central Missouri

    Can a smaller market league (Korea Baseball League) survive in a bigger market (U.S.A.): COVID-19 as a new opportunity to understand how sport consumers develop attitudinal and behavioral loyalty
    Minkyo Lee, East Stroudsburg University / Dae Yeon Kim, University of Central Missouri / Ju Young Lee, Indiana University / Jinwook Chung, Winthrop University

    Factors Influencing College Choice Decisions of NCAA Division I Female Volleyball Athletes 
    Taylor Svehla, South Dakota State University / Katelyn Romsa, South Dakota State University / Jon Lim, Minnesota State University / Bryan Romsa, South Dakota State University 

    The relationship between social factors and the continuous use of online fitness communities
    Cecilia Zhang, Limestone University

    Buy it or not: Moderating role of perceived value in determining UFC pay-per-view purchase
    Ryan Lee, The Pembroke Hill School / Jinwook Chung, Winthrop University / Deokkyung Ock, University of South Carolina

    An Exploratory Study into Outsourcing Premium Seating and Hospitality within the Power Five Schools of College Athletics
    Robery Zullo, Westminster College / Kemardo Tyrell, University of South Carolina