Wednesday, November 20, 2019

7:00 PM - 9:00 PM
Opening Reception  

                                    The White Mule 
                                    711 Saluda Ave, Columbia SC 
                                    *Credentials can be picked up here!  
                                     Shuttles will run from the Hilton Columbia to White Mule starting at 6:45pm and ending at 11pm.

                                   Join us for unique opening reception held at The White Mule part of the Rock Block -                                                                                           an incubator that provides an opportunity for local interns looking to learn the music                                                                                              business — marketing, promotion, merchandise, etc. — while serving as a resource for local bands                                                                     or music-related startups who need infrastructure, funding and guidance to realize their visions. 


                                    sponsored by: Spectra

Thursday, November 21, 2019

8:00 AM - 5:00 PM
Registration
  • Columbia Convention Center
  • *1st floor near escalator
8:00 AM - 9:30 AM
Continental Breakfast
  • Case Study Competition
    TBA

     

9:00 AM - 10:00 AM
Session #1    Lexington Room
  •  When an Outfield Sign is not Enough: The Present and Future of Sponsorships
    John Berger, Director of Corporate Partnerships, Carolina Panthers
    Brent Simmons , Director of Partnership Marketing, Americas at City Football Group
    Tom Ward , Vice President of Sales, Charlotte Knights
    Moderator: Todd Koesters, Associate Professor, University of South Carolina

     
  • Research Presentations
    Congaree Room A
    9:00am - 9:20am

    A Conceptual Examination of Partitioned Pricing and Cultural Impacts in Sport
    Misun Won, University of South Carolina / Stephen Shapiro, University of South Carolina
    9:25am - 9:45am
    Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC
    Morgan Bueter, University of South Carolina / Stephen Shapiro, University of South Carolina / John Grady, University of South Carolina
  • Research Presentations
    Congaree Room B
    9:00am - 9:20am
    Legal and Marketing Issues in Team USA Sponsorship Activation for Tokyo 2020 
    John Grady, University of South Carolina / Jason Ahr, University of South Carolina
    9:25am - 9:45am
  • Sport Identity and Motives of North American Football Supporters.
    Johnathan Spicer, Florida International University / Thomas Cieslak, Florida International University
10:00 AM - 10:15 AM
Break
  •  
10:15 AM - 11:00 AM
Session #2     Lexington Room 
  • A Conversation with:
    David Aldridge 
    Editor-in-Chief, The Athletic
    Moderator: Kevin Hull, Assistant Professor, University of South Carolina
11:15 AM - 12:30 PM
AWARDS LUNCHEON - Richland Room
 
12:45 PM - 1:45 PM
Session #3    Lexington Room 
  • Women of Influence
    Barbara "Mother" Hubbard, Entertainment Industry Icon, ACTS
    Cheryl Swanson, VP and General Manager, Columbia Metropolitan Convention Center
    Adina Erwin, VP and Chief Operating Officer, The Fox Theatre
    Cheri Bradish, Director of the Future of Sport Lab and Chair of Marketing Management, Ryerson University 
    Moderator: Linda Deckard, Founder, VenuesNow

     
  • Research Presentations
    Congaree Room A
    12:45pm - 1:05pm

    Economic Benefit of NCAA Rounds I and II on the Columbia Metropolitan Area  
    Tom Regan, University of South Carolina
    1:10pm - 1:30pm

    To Serve and Protect: Examining the Relationship Between Selling Alcohol in College Football Stadia and Negative Fan Behavior
    Nels Popp, University of North Carolina / Archer Bane, Baron College / Steve Howell, Northern Illinois University
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  • Research Presentations
    Congaree Room B
    12:45pm - 1:05pm

    Incorporating wearable performance devices into campus recreational programs: A quasi-experimental study.
    Thomas Cieslak, Florida International University / Brittany Baldwin, Florida International University / Alfred Simpson, Florida International University / Lisa Cain, Florida International University
    1:10pm - 1:30pm

    Mascots Matter!  Examine the Impact of Successful Brand Character Development  
    Jacqueline Hague, University of South Carolina / Andy Gillentine, University of South Carolina
1:45 PM - 2:00 PM
Break
  •  
2:00 PM - 2:45 PM
Session #4    Lexington Room 
  • Keynote Speaker
    Tim Pernetti
    Executive Vice President of Endeavor
     
  • Research Presentations
    Congaree Room A
    2:00pm - 2:20pm

    To partner or not? The effect of brand alliance on consumer behavior within the sports industry.
    Ho Yeol Yu, University of Houston / Dong Hun Lee, University of Houston / Michael Cottingham, University of Houston

2:45 PM - 3:00 PM
Break
  •  
3:00 PM - 4:00 PM
Session #5   Lexington Room 
  • Another 5K? How to Maximize Philanthropy through Sport and Entertainment
    Alexa Devine Harnig, Director of Events, Empire Sports Management
    Sashia Jones, VP of Player Development and Social Engagement, Washington Wizards
    Moderator: Adonis "Sporty" Jeralds, Clinical Instructor, University of South Carolina

     

  • Research Presentations
    Congaree Room A
    3:00pm - 3:20pm

    An Ethnographic Look into Variations Between Team and Sport Identity in a Baseball Context
    Dorothy Collins, Lake Erie College / Katharine Reifurth, Aurora University
    3:25pm - 3:45pm

    The effect of ownership technology expertise on financial performance in Major League Baseball
    Ted Hayduk, New York University / Bri Newland, New York University
  •  
  • Research Presentations
    Congaree Room B
    3:00pm - 3:20pm

    The Impact of Information Release and Assimilation on Market Efficiency: Evidence from the NCAA Basketball Betting Market
    Byungju Kang, University of Georgia / Steven Salaga, University of Georgia
    3:25pm - 3:45pm

    Preparing Students for Work in the Sports and Entertainment Event Management Industry
    John Miller, University of Southern Mississippi / Zach Mayo, Saint Mary's University of Minnesota / Mike Martinez, Louisiana State University
4:00 PM - 4:15 PM
Break
  •  
4:15 AM - 5:15 PM
Session #6   Lexington Room 
  • You Really Said That? Secrets and Advice to Getting Hired and not Putting your Foot in your Mouth
    Bob Swanson, Regional Manager, Contemporary Services Corporation
    Mary Sirico, Director of Talent Aquisition, Culture Creator, Octagon
    Trent Merritt, Regional Vice President and GM, Spectra Venue Management
    Windy Reeves, Senior Director, Event Marketing and Sales, Feld Entertainment Inc.
    Moderator: Matt Dunn, Clinical Instructor/Internship Coordinator, University of South Carolina


    Research Presentations
    Congaree A
    4:15pm - 4:35pm

    An Analysis of Evacuation Preparedness at International Sport and Entertainment Events
    John Miller, University of Southern Mississippi / Christopher Kinnan, National Center for Sepctator Safety and Security / Robin Ammon, University of South Dakota
    4:40pm - 5:00pm

    African American Student Athletes: Graduate Career Exploration & Planning for Sport Exit
    Katelyn Romsa, South Dakota State  University / Bryan Romsa, South Dakota State University / Jon Lim, Minnesota State University

    Research Presentations
    Congaree B
    4:15pm - 4:35pm
    Diversity in Sport Courses: Teaching Difficult Topics
    E. Newton Jackson, University of North Florida / Robert Lyons, Queens University of Charlotte / Charles Crowley, Livingstone Collge
     

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Friday, November 22, 2019

8:15 AM - 8:45 AM
Case Study Finals - Lexington Room
  •  
8:45 AM - 9:00 AM
Break
  •  
9:00 AM - 10:15 AM
Session #7    Lexington Room 
  • From Five Points to Group Therapy:
    The Making of the Hootie and the Blowfish Tour

     
  •  
  •  
10:15 AM - 10:30 AM
Break
  •  
10:30 AM - 12:00 PM
Session #8   Prefunction Area and Richland A
Schedule