Event Schedule

7:00 PM - 9:00 PM

Opening Reception  

                                    The White Mule 
                                    711 Saluda Ave, Columbia SC 
                                    *Credentials can be picked up here!  
                                     Shuttles will run from the Hilton Columbia to White Mule starting at 6:45pm and ending at 11pm.

                                   Join us for unique opening reception held at The White Mule part of the Rock Block -                                                                                           an incubator that provides an opportunity for local interns looking to learn the music                                                                                              business — marketing, promotion, merchandise, etc. — while serving as a resource for local bands                                                                     or music-related startups who need infrastructure, funding and guidance to realize their visions. 

                                    sponsored by: Spectra

8:00 AM - 9:30 AM

Continental Breakfast

• Case Study Competition
  TBA

   

9:00 AM - 10:00 AM

Session #1    Lexington Room

•  When an Outfield Sign is not Enough: The Present and Future of Sponsorships
  John Berger, Director of Corporate Partnerships, Carolina Panthers
  Brent Simmons , Director of Partnership Marketing, Americas at City Football Group
  Tom Ward , Vice President of Sales, Charlotte Knights
  Moderator: Todd Koesters, Associate Professor, University of South Carolina
   
• Research Presentations
  Congaree Room A
  9:00am - 9:20am
  A Conceptual Examination of Partitioned Pricing and Cultural Impacts in Sport
  Misun Won, University of South Carolina / Stephen Shapiro, University of South Carolina
  9:25am - 9:45am
  Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC
  Morgan Bueter, University of South Carolina / Stephen Shapiro, University of South Carolina / John Grady, University of South Carolina
• Research Presentations
  Congaree Room B
  9:00am - 9:20am
  Legal and Marketing Issues in Team USA Sponsorship Activation for Tokyo 2020 
  John Grady, University of South Carolina / Jason Ahr, University of South Carolina
  9:25am - 9:45am
• Sport Identity and Motives of North American Football Supporters.
  Johnathan Spicer, Florida International University / Thomas Cieslak, Florida International University

10:15 AM - 11:00 AM

Session #2     Lexington Room 

• A Conversation with:
  David Aldridge 
  Editor-in-Chief, The Athletic
  Moderator: Kevin Hull, Assistant Professor, University of South Carolina

12:45 PM - 1:45 PM

Session #3    Lexington Room 

• Women of Influence
  Barbara "Mother" Hubbard, Entertainment Industry Icon, ACTS
  Cheryl Swanson, VP and General Manager, Columbia Metropolitan Convention Center
  Adina Erwin, VP and Chief Operating Officer, The Fox Theatre
  Cheri Bradish, Director of the Future of Sport Lab and Chair of Marketing Management, Ryerson University 
  Moderator: Linda Deckard, Founder, VenuesNow
   
• Research Presentations
  Congaree Room A
  12:45pm - 1:05pm
  Economic Benefit of NCAA Rounds I and II on the Columbia Metropolitan Area  
  Tom Regan, University of South Carolina
  1:10pm - 1:30pm
  To Serve and Protect: Examining the Relationship Between Selling Alcohol in College Football Stadia and Negative Fan Behavior
  Nels Popp, University of North Carolina / Archer Bane, Baron College / Steve Howell, Northern Illinois University
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• Research Presentations
  Congaree Room B
  12:45pm - 1:05pm
  Incorporating wearable performance devices into campus recreational programs: A quasi-experimental study.
  Thomas Cieslak, Florida International University / Brittany Baldwin, Florida International University / Alfred Simpson, Florida International University / Lisa Cain, Florida International University
  1:10pm - 1:30pm
  Mascots Matter!  Examine the Impact of Successful Brand Character Development  
  Jacqueline Hague, University of South Carolina / Andy Gillentine, University of South Carolina

2:00 PM - 2:45 PM

Session #4    Lexington Room 

• Keynote Speaker
  Tim Pernetti
  Executive Vice President of Endeavor
   

• Research Presentations
  Congaree Room A
  2:00pm - 2:20pm
  To partner or not? The effect of brand alliance on consumer behavior within the sports industry.
  Ho Yeol Yu, University of Houston / Dong Hun Lee, University of Houston / Michael Cottingham, University of Houston

3:00 PM - 4:00 PM

Session #5   Lexington Room 

• Another 5K? How to Maximize Philanthropy through Sport and Entertainment
  Alexa Devine Harnig, Director of Events, Empire Sports Management
  Sashia Jones, VP of Player Development and Social Engagement, Washington Wizards
  Moderator: Adonis "Sporty" Jeralds, Clinical Instructor, University of South Carolina
   

• Research Presentations
  Congaree Room A
  3:00pm - 3:20pm
  An Ethnographic Look into Variations Between Team and Sport Identity in a Baseball Context
  Dorothy Collins, Lake Erie College / Katharine Reifurth, Aurora University
  3:25pm - 3:45pm
  The effect of ownership technology expertise on financial performance in Major League Baseball
  Ted Hayduk, New York University / Bri Newland, New York University
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• Research Presentations
  Congaree Room B
  3:00pm - 3:20pm
  The Impact of Information Release and Assimilation on Market Efficiency: Evidence from the NCAA Basketball Betting Market
  Byungju Kang, University of Georgia / Steven Salaga, University of Georgia
  3:25pm - 3:45pm
  Preparing Students for Work in the Sports and Entertainment Event Management Industry
  John Miller, University of Southern Mississippi / Zach Mayo, Saint Mary's University of Minnesota / Mike Martinez, Louisiana State University

4:15 AM - 5:15 PM

Session #6   Lexington Room 

• You Really Said That? Secrets and Advice to Getting Hired and not Putting your Foot in your Mouth
  Bob Swanson, Regional Manager, Contemporary Services Corporation
  Mary Sirico, Director of Talent Aquisition, Culture Creator, Octagon
  Trent Merritt, Regional Vice President and GM, Spectra Venue Management
  Windy Reeves, Senior Director, Event Marketing and Sales, Feld Entertainment Inc.
  Moderator: Matt Dunn, Clinical Instructor/Internship Coordinator, University of South Carolina
  
  Research Presentations
  Congaree A
  4:15pm - 4:35pm
  An Analysis of Evacuation Preparedness at International Sport and Entertainment Events
  John Miller, University of Southern Mississippi / Christopher Kinnan, National Center for Sepctator Safety and Security / Robin Ammon, University of South Dakota
  4:40pm - 5:00pm
  African American Student Athletes: Graduate Career Exploration & Planning for Sport Exit
  Katelyn Romsa, South Dakota State  University / Bryan Romsa, South Dakota State University / Jon Lim, Minnesota State University
  
  Research Presentations
  Congaree B
  4:15pm - 4:35pm
  Diversity in Sport Courses: Teaching Difficult Topics
  E. Newton Jackson, University of North Florida / Robert Lyons, Queens University of Charlotte / Charles Crowley, Livingstone Collge
   
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8:15 AM - 8:45 AM

Case Study Finals - Lexington Room

9:00 AM - 10:15 AM

Session #7    Lexington Room 

• From Five Points to Group Therapy:
  The Making of the Hootie and the Blowfish Tour
   
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10:30 AM - 12:00 PM

Session #8   Prefunction Area and Richland A

• Career & Internship Fair
  Poster Presentations - Richland A