Event Schedule
Wednesday, November 20, 2019
7:00 PM - 9:00 PM
Opening Reception
The White Mule
711 Saluda Ave, Columbia SC
*Credentials can be picked up here!
Shuttles will run from the Hilton Columbia to White Mule starting at 6:45pm and ending at 11pm.
Join us for unique opening reception held at The White Mule part of the Rock Block - an incubator that provides an opportunity for local interns looking to learn the music business — marketing, promotion, merchandise, etc. — while serving as a resource for local bands or music-related startups who need infrastructure, funding and guidance to realize their visions.
sponsored by: Spectra
Thursday, November 21, 2019
8:00 AM - 5:00 PM
Registration
- Columbia Convention Center
- *1st floor near escalator
8:00 AM - 9:30 AM
Continental Breakfast
-
Case Study Competition
TBA
9:00 AM - 10:00 AM
Session #1 Lexington Room
- When an Outfield Sign is not Enough: The Present and Future of Sponsorships
John Berger, Director of Corporate Partnerships, Carolina Panthers
Brent Simmons , Director of Partnership Marketing, Americas at City Football Group
Tom Ward , Vice President of Sales, Charlotte Knights
Moderator: Todd Koesters, Associate Professor, University of South Carolina
- Research Presentations
Congaree Room A
9:00am - 9:20am
A Conceptual Examination of Partitioned Pricing and Cultural Impacts in Sport
Misun Won, University of South Carolina / Stephen Shapiro, University of South Carolina
9:25am - 9:45am
Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC
Morgan Bueter, University of South Carolina / Stephen Shapiro, University of South Carolina / John Grady, University of South Carolina - Research Presentations
Congaree Room B
9:00am - 9:20am
Legal and Marketing Issues in Team USA Sponsorship Activation for Tokyo 2020
John Grady, University of South Carolina / Jason Ahr, University of South Carolina
9:25am - 9:45am - Sport Identity and Motives of North American Football Supporters.
Johnathan Spicer, Florida International University / Thomas Cieslak, Florida International University
10:00 AM - 10:15 AM
Break
10:15 AM - 11:00 AM
Session #2 Lexington Room
-
A Conversation with:
David Aldridge
Editor-in-Chief, The Athletic
Moderator: Kevin Hull, Assistant Professor, University of South Carolina
11:15 AM - 12:30 PM
AWARDS LUNCHEON - Richland Room
12:45 PM - 1:45 PM
Session #3 Lexington Room
- Women of Influence
Barbara "Mother" Hubbard, Entertainment Industry Icon, ACTS
Cheryl Swanson, VP and General Manager, Columbia Metropolitan Convention Center
Adina Erwin, VP and Chief Operating Officer, The Fox Theatre
Cheri Bradish, Director of the Future of Sport Lab and Chair of Marketing Management, Ryerson University
Moderator: Linda Deckard, Founder, VenuesNow
- Research Presentations
Congaree Room A
12:45pm - 1:05pm
Economic Benefit of NCAA Rounds I and II on the Columbia Metropolitan Area
Tom Regan, University of South Carolina
1:10pm - 1:30pm
To Serve and Protect: Examining the Relationship Between Selling Alcohol in College Football Stadia and Negative Fan Behavior
Nels Popp, University of North Carolina / Archer Bane, Baron College / Steve Howell, Northern Illinois University - Research Presentations
Congaree Room B
12:45pm - 1:05pm
Incorporating wearable performance devices into campus recreational programs: A quasi-experimental study.
Thomas Cieslak, Florida International University / Brittany Baldwin, Florida International University / Alfred Simpson, Florida International University / Lisa Cain, Florida International University
1:10pm - 1:30pm
Mascots Matter! Examine the Impact of Successful Brand Character Development
Jacqueline Hague, University of South Carolina / Andy Gillentine, University of South Carolina
1:45 PM - 2:00 PM
Break
2:00 PM - 2:45 PM
Session #4 Lexington Room
- Keynote Speaker
Tim Pernetti
Executive Vice President of Endeavor
-
Research Presentations
Congaree Room A
2:00pm - 2:20pm
To partner or not? The effect of brand alliance on consumer behavior within the sports industry.
Ho Yeol Yu, University of Houston / Dong Hun Lee, University of Houston / Michael Cottingham, University of Houston
2:45 PM - 3:00 PM
Break
3:00 PM - 4:00 PM
Session #5 Lexington Room
-
Another 5K? How to Maximize Philanthropy through Sport and Entertainment
Alexa Devine Harnig, Director of Events, Empire Sports Management
Sashia Jones, VP of Player Development and Social Engagement, Washington Wizards
Moderator: Adonis "Sporty" Jeralds, Clinical Instructor, University of South Carolina
- Research Presentations
Congaree Room A
3:00pm - 3:20pm
An Ethnographic Look into Variations Between Team and Sport Identity in a Baseball Context
Dorothy Collins, Lake Erie College / Katharine Reifurth, Aurora University
3:25pm - 3:45pm
The effect of ownership technology expertise on financial performance in Major League Baseball
Ted Hayduk, New York University / Bri Newland, New York University - Research Presentations
Congaree Room B
3:00pm - 3:20pm
The Impact of Information Release and Assimilation on Market Efficiency: Evidence from the NCAA Basketball Betting Market
Byungju Kang, University of Georgia / Steven Salaga, University of Georgia
3:25pm - 3:45pm
Preparing Students for Work in the Sports and Entertainment Event Management Industry
John Miller, University of Southern Mississippi / Zach Mayo, Saint Mary's University of Minnesota / Mike Martinez, Louisiana State University
4:00 PM - 4:15 PM
Break
4:15 AM - 5:15 PM
Session #6 Lexington Room
- You Really Said That? Secrets and Advice to Getting Hired and not Putting your Foot in your Mouth
Bob Swanson, Regional Manager, Contemporary Services Corporation
Mary Sirico, Director of Talent Aquisition, Culture Creator, Octagon
Trent Merritt, Regional Vice President and GM, Spectra Venue Management
Windy Reeves, Senior Director, Event Marketing and Sales, Feld Entertainment Inc.
Moderator: Matt Dunn, Clinical Instructor/Internship Coordinator, University of South Carolina
Research Presentations
Congaree A
4:15pm - 4:35pm
An Analysis of Evacuation Preparedness at International Sport and Entertainment Events
John Miller, University of Southern Mississippi / Christopher Kinnan, National Center for Sepctator Safety and Security / Robin Ammon, University of South Dakota
4:40pm - 5:00pm
African American Student Athletes: Graduate Career Exploration & Planning for Sport Exit
Katelyn Romsa, South Dakota State University / Bryan Romsa, South Dakota State University / Jon Lim, Minnesota State University
Research Presentations
Congaree B
4:15pm - 4:35pm
Diversity in Sport Courses: Teaching Difficult Topics
E. Newton Jackson, University of North Florida / Robert Lyons, Queens University of Charlotte / Charles Crowley, Livingstone Collge
Friday, November 22, 2019
8:15 AM - 8:45 AM
Case Study Finals - Lexington Room
8:45 AM - 9:00 AM
Break
9:00 AM - 10:15 AM
Session #7 Lexington Room
- From Five Points to Group Therapy:
The Making of the Hootie and the Blowfish Tour
10:15 AM - 10:30 AM
Break
10:30 AM - 12:00 PM
Session #8 Prefunction Area and Richland A
- Career & Internship Fair
Poster Presentations - Richland A
