Event Schedule

Please note that this schedule is subject to change. All sessions and events held at the Columbia Marriott unless otherwise indicated.

Use the links below to jump to a particular day:

Wednesday, March 22, 2017

12:00PM – 5:00PM    Registration Open

Columbia Marriott Downtown (lower level atrium) 

2:00PM – 2:45PM    Session #1

Carolina BallroomPanel #1 
Looking Back: 50 Years of Academic And Industry Partnerships

Dallas Branch, Associate Professor Emeritus, University of West Virginia
Herb Appenzeller,
Former Professor, Athletic Director and Coach, Guilford College, NC
Peter Graham,
Distinguished Professor Emeritus, University of South Carolina
MODERATOR: Bill Sutton,
Founding Director, Sport and Entertainment Management MBA Program - University of South Florida and Principal at Bill Sutton Associates

3:00PM – 3:45PM  Session #2

Carolina BallroomPanel #2 
"Moneyball Marketing" - Using Data Analytics For Better Results

Patrick Dornan, Manager of Business Insight & Strategy, Brooklyn Nets
Bryce Garvey, Sales Executive, Carolina Panthers
Tyler Franz, Business Analyst, Charlotte Hornets 
MODERATOR: Todd Koesters, Assistant Professor, University of South Carolina

4:00PM – 4:45PM    Session #3

Carolina Ballroom

Panel #3 
Future Or Fad: The Explosion Of eSports

Kenny Sugishita, ELEAGUE Coordinator, WME/IMG 
Michael Farris, Director of Strategic Consulting and Research, The Aspire Group INC
Michael Enoch, General Manager, Sandy Springs Performing Arts Center
Bill SuttonFounding Director, Sport and Entertainment Management MBA Program - University of South Florida and Principal at Bill Sutton Associates
Steve "Ryu" Rattacasa, Owner/Manager, Selfless Gaming
MODERATOR: Mark Nagel, Professor, University of South Carolina

 

6:00PM – 8:00PM    Opening Reception

Columbia Museum of Art  
Located across the street from The Marriott Hotel

Thursday, March 23, 2017

8:00AM – 5:00PM    Registration Open

Columbia Marriott Downtown (lower level atrium)

8:00am-9:00am Continental Breakfast

8:00AM – 10:00AM    Session #4

Palmetto I+II

Case Cup Competition
sponsored by The Gordon and Llura Gund Foundation

9:00AM – 9:45AM    Session #5

Carolina BallroomPanel #4 
Perspectives From International Executives

Guy Ngata
, Chief Executive, Eden Park Stadium, New Zealand
Craig Lovett, Partner, Incognitus
Paul Lovett, Partner, Incognitus
Michael Enoch, General Manager, Sandy Springs Performing Arts Center
MODERATOR: Dr. Robin Ammon, Division Chair, Kinesiology and Sport Management, University of South Dakota

10:00AM – 10:45AM    Session #6

Carolina Ballroom

Industry Keynote Speaker: Peter Luukko, Executive Chairman, The Florida Panthers Hockey Club and Co-Chairman, Arena Alliance, Oak View Group

11:00AM – 11:45AM    Session #7

Carolina E+F

Speed Networking

12:00PM – 1:30PM    LUNCH  

On your own                

1:45PM – 2:30PM    Session #8

Carolina Ballroom

Panel #5
What Keeps You Up At Night?

Mike McGee, President, BARMAC, Inc.
Brad Mayne, President and CEO, International Association of Venue Managers (IAVM)
Allen Johnson, Executive Director, Orlando Venues (Amway Center, Camping World Stadium, Tinker Field, Harry P. Leu Gardens, The Mennello Museum of American Art, Public Arts 
CSC Representative
MODERATOR: Dr. Richard Southall, Professor, Department of Sport and Entertainment Management, University of South Carolina

Palmetto I

1:45-2:05pm




2:10-2:30pm

Research Presentations

Managing the Risks of Sport Event Volunteer Liability: Necessary or Not?
John Miller, Troy University; Robin Ammon, University of South Dakota

Factors Influencing Students' Choice of Sport Management Master's Programs
Bryan Romsa, South Dakota State University; Jon Lim, Minnesota State University Mankato; Katelyn Romsa, South Dakota State University; Hal Walker, Elon University

Palmetto II

1:45-2:05pm



2:10-2:30pm

Research Presentations

Barriers and Demotivators for Adopting Environmentally Sustainable Practices in Venues
Walker Ross, University of South Carolina; Haylee Mercado, University of South Carolina (Advisor)

eSports Venues: A New Business Opportunity
Seth Jenny, Winthrop University; R. Douglas Manning, University of Southern Mississippi; Margaret Keiper, Northwood University; Dylan Williams, University of Alabama; Blake Taylor, Winthrop University; Daniel Charles, Winthrop University

2:45PM – 3:30PM    Session #9

Carolina BallroomPanel #6
Live Music Event Promotion: From Coffee Shops to Coachella - From BBQ Joints to Bonnaroo

Trae Judy, Partner, Music Farm
Stacie White, President, Yonder Field LLC
Dave Stewart, Owner, SS Productions and Founder, New Music Confab
MODERATOR: Armen Shaomian, Assistant Professor, University of South Carolina

Palmetto I

2:45-3:05pm


 

3:10-3:30pm

 

Research Presentations

Intercollegiate Athletics Venue Management: The Status of Private Management in the Industry
Jeffrey Jones, Ohio University; Heather Lawrence-Benedict, Ohio University; Mauro Palmero, University of Missouri

Cutting Through the Clutter: Sport Sponsorship Congruency
Kelly Evans, University of South Carolina; Matthew Brown, University of South Carolina

Palmetto II

2:45-3:05pm




3:10-3:30pm

Research Presentations

NCAA Rebranding Efforts:Successes and Challenges
Richard Southall, University of South Carolina; Mark Nagel, University of South Carolina


The Effect of Fan Passion on Consumer Ethnocentrism
Shane Buerster, Mercer University; Lane Wakefield, Mercer University


3:30PM – 5:30PM    Session #10

AtriumCareer & Internship Fair
AtriumPoster Presentations - link 
  

 6:00PM - 9:00PM Awards Reception & Dinner

6:00pm-7:00pm Awards Reception in Capital Ballroom pre-function area
7:00pm-9:00pm Awards Dinner in Capital Ballroom 
  • Case Competition top teams from each group announced! To compete Friday morning for Championship

Friday, March 24, 2017

8:00AM – 1:00PM    Registration Open

Columbia Marriott Downtown (Lower level)

8:00am-9:00am Continental Breakfast

8:00AM – 9:00AM    Session #11

Carolina BallroomCase Cup FINALS 

9:00AM – 9:45AM    Session #12

Carolina Ballroom

Panel #7
The Impact Of Politics In Sport, Entertainment, And Venues

Steve Bagwell, Convention Center Director, Charlotte Regional Visitors Authority 
Duane Parrish, Director, South Carolina Department of Parks, Recreation and Tourism
Aundrai Holloman, Executive Director, Township Auditorium
Scott Johnson, Deputy Director, Greensboro Coliseum
MODERATOR: Adonis "Sporty" Jeralds, Clinical Instructor, University of South Carolina

10:00AM – 10:45AM    Session #13

Carolina Ballroom

Panel #8
Venues Today GenNext And Women Of Influence; Advice On Making It In The Business

Laura Alexander, Director, Sales and Marketing, Spectra, Owensboro Convention Center, Kentucky
Mike Warkentin, Director, Event and Entertainment Development, Northlands
Barbara Hubbard, Executive Director, A.C.T.S.
MODERATOR: Linda Deckard, Publisher and Editor-in-Chief, Venues Today Magazine

Palmetto I 

10:00-10:20am


 

10:25-10:45am

Research Presentations

Crowd Management and Control through Stadium Music and In-Game Sound
Khalid Ballouli, University of South Carolina; John Grady, University of South Carolina; Yongjin Hwang, University of South Carolina

Understanding Consumer Satisfaction: An Atribute-Importance and Comparative Performance Approach
Thomas Aicher, University of Cincinnati 


 

Palmetto II

10:00-10:20am

 

10:25-10:45am

Research Presentations

The Economic Benefit and Impact of Darlington Raceway on the Pee Dee Region and the State of South Carolina
Tom H. Regan, University of South Carolina; Todd Koesters, University of South Carolina

Issues and Opportunities for University Branding through Fight Songs
Yongjin Hwang, University of South Carolina; Khalid Ballouli, University of South Carolina

11:00AM – 11:45AM    Session #14

Carolina Ballroom

Panel #9
Lessons Learned Working For A Legend

Susan O'Malley, Former President, Washington Sports & Entertainment and Senior Instructor, Department of Sport and Entertainment Management, University of South Carolina
Peter Luukko, Executive Chairman, The Florida Panthers Hockey Club
Mark Duryea, Vice President of North American Tours and Routing, Feld Entertainment, Inc
MODERATOR: Frank Roach, Chief Everything Officer at Frank Advice & Principal, Pinnacle Venue Services

Palmetto I

11:00-11:20am


11:25-11:45am

Research Presentations

Determining Customer Lifetime Value for a Midsized Performing Arts Venue in a Multicultural City
Tyler Franz, Charlotte Hornets; Armen Shaomian, University of South Carolina

The Role of Group Identity and Self-Sacrificial Leadership on Social Capital in Communities of Practice
Dorothy Collins, University of South Carolina; Bob Heere (advisor), University of South Carolina

  

11:45AM      Case Cup AWARD announced after panel conclusion